The online reputation check reviews publicly available online content to identify information associated with a candidate that may present reputational risk, using an AI-driven analysis of negative media linked to the candidate.

TABLE OF CONTENTS

• What's checked? 
• How does it work?
• How to interpret the results 
• When to use it? 

What's checked? 

Publicly accessible websites, news sources, blogs, forums, and major social media platforms, searched for content that could indicate reputational or conduct-related concerns, such as publicly expressed harmful conduct, illegal activity, or behaviour inconsistent with company values.

How does it work?

The search is limited to content that can be viewed without circumventing privacy controls. It does not access private accounts or restricted content, and does not require the candidate's login credentials.

Each result comes with a match score, which reflects how confident the tool is that the person mentioned in the article is the candidate. As a general rule, a score above approximately 84% indicates a reliable match.

Results are then classified into three categories:

• High Risk: the candidate is reliably identified as the subject of an article involving misconduct from a credible source.
• Risk to Assess: the candidate may be associated with an article involving misconduct, but the identity match is uncertain or the source may be less reliable.
• Non-Compromising: the article does not mention misconduct, or the candidate is not the primary subject.

How to interpret the results 

If an article involves misconduct but isn't classified as High Risk, this generally means the match score wasn't high enough to confirm that the individual is the candidate. This can happen due to the inherent limitations of online searches, particularly when the name is common or the available information is limited. In these cases, results are provided for informational purposes.

You can review the articles identified and validate details such as age, location, occupation, or context. These indicators may help establish a connection, even when the tool doesn't have enough information to confirm it with certainty.

Note: This type of search should be interpreted as intelligence rather than formal evidence, unlike a credit check or a criminal background check.

When to use it? 

Built for roles where public visibility, brand representation, or trust are important considerations. Helps identify potential reputational risks using information that's already publicly available, while respecting the boundaries of private content.